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About Me 

I am a practitioner. 
You will find, that I am digging deep into everything I do.
I am in the dirt, hands on.
To Identify what truly works.
And then, I'll head  back to the blackboard to abstract from the obvious.
To determine the underlying, structural truths.
I always have both hands on the ground and an eye on the horizon.
My absolute passion is to dive deep into complexity, figure stuff out and then deduct broadly applicable concepts, principles and frameworks that I can share with others.

This love for exploring unchartered territory coupled with my strong drive has led me to a diverse career:
I am the founder and CEO of Wilson & Oskar, a start-up focused on helping companies to foster employee appreciation and create team spirit.

And I founded Gueth & Partner, a Management Consulting firm that helps leaders in understanding disruptive forces and emerging trends in their markets and developing organizations for sustained success.Before this, I was Chief of  Staff at a Big4 Consultancy, spent half a decade as a Data Strategy Consultant in the fortune 500, and had a career as a professional Poker player and high-stakes coach. 

I'm teaching in academia as an associate professor at the the Business School of the University of Applied Sciences Rhein-Main and as a visiting lecturer at the Kühne Logistics University in Hamburg. I give lectures in Entrepreneurship, Business Strategy, Leadership and Innovation Management and frequently supervise research projects.

With Gueth.com, I am building a community for leaders in business. A source of knowledge for business strategy, corporate innovation, and building and leading organizations.
My goal is to help people to make better business decisions and communicate more effectively in order to advance their ambitions faster. Both in their careers as well as in their businesses.

How I got to where I am today:

Applying Leading Methods: Consulting Career
Digital Transformation & Strategy 

I started out in a small student consultancy in late 2012. In 2015 I moved over to a large, global consultancy. Being a consultant at a global Big4 consultancy and helping enterprises in their digital transformation journey to becoming AI-driven businesses has taught me many things. And it significantly contributed to shaping my beliefs. 

Most importantly I found: With all the advancements in technology, business is still about people. 

I witnessed, that applying Artificial Intelligence at scale may shake entire industries, and redefining a value chain may require some jobs to be rethought. But my experience has shown, that the target operating models of the future need to be built around people, not processes. Communication is king and the ultimate success factor for shifting into a digital future is to take your people on board and give them the space to do what they are best at - augmented with new tools and possibilities.

And a final learning based on lots of time on the road:

Travelling is only and incentive for those who don't have to. 

Applying Leading Methods: Consulting Career
Digital Transformation & Strategy 

I started out in a small student consultancy in late 2012. In 2015 I moved over to a large, global consultancy. Being a consultant at a global Big4 consultancy and helping enterprises in their digital transformation journey to becoming AI-driven businesses has taught me many things. And it significantly contributed to shaping my beliefs. 

Most importantly I found: With all the advancements in technology, business is still about people. 

I witnessed, that applying Artificial Intelligence at scale may shake entire industries, and redefining a value chain may require some jobs to be rethought. But my experience has shown, that the target operating models of the future need to be built around people, not processes. Communication is king and the ultimate success factor for shifting into a digital future is to take your people on board and give them the space to do what they are best at - augmented with new tools and possibilities.

And a final learning based on lots of time on the road:

Travelling is only and incentive for those who don't have to. 

Applying Leading Methods: Consulting Career
Digital Transformation & Strategy 

I started out in a small student consultancy in late 2012. In 2015 I moved over to a large, global consultancy. Being a consultant at a global Big4 consultancy and helping enterprises in their digital transformation journey to becoming AI-driven businesses has taught me many things. And it significantly contributed to shaping my beliefs. 

Most importantly I found: With all the advancements in technology, business is still about people. 

I witnessed, that applying Artificial Intelligence at scale may shake entire industries, and redefining a value chain may require some jobs to be rethought. But my experience has shown, that the target operating models of the future need to be built around people, not processes. Communication is king and the ultimate success factor for shifting into a digital future is to take your people on board and give them the space to do what they are best at - augmented with new tools and possibilities.

And a final learning based on lots of time on the road:

Travelling is only and incentive for those who don't have to. 

Applying Leading Methods: Consulting Career
Digital Transformation & Strategy 

I started out in a small student consultancy in late 2012. In 2015 I moved over to a large, global consultancy. Being a consultant at a global Big4 consultancy and helping enterprises in their digital transformation journey to becoming AI-driven businesses has taught me many things. And it significantly contributed to shaping my beliefs. 

Most importantly I found: With all the advancements in technology, business is still about people. 

I witnessed, that applying Artificial Intelligence at scale may shake entire industries, and redefining a value chain may require some jobs to be rethought. But my experience has shown, that the target operating models of the future need to be built around people, not processes. Communication is king and the ultimate success factor for shifting into a digital future is to take your people on board and give them the space to do what they are best at - augmented with new tools and possibilities.

And a final learning based on lots of time on the road:

Travelling is only and incentive for those who don't have to. 

Applying Leading Methods: Consulting Career
Digital Transformation & Strategy 

I started out in a small student consultancy in late 2012. In 2015 I moved over to a large, global consultancy. Being a consultant at a global Big4 consultancy and helping enterprises in their digital transformation journey to becoming AI-driven businesses has taught me many things. And it significantly contributed to shaping my beliefs. 

Most importantly I found: With all the advancements in technology, business is still about people. 

I witnessed, that applying Artificial Intelligence at scale may shake entire industries, and redefining a value chain may require some jobs to be rethought. But my experience has shown, that the target operating models of the future need to be built around people, not processes. Communication is king and the ultimate success factor for shifting into a digital future is to take your people on board and give them the space to do what they are best at - augmented with new tools and possibilities.

And a final learning based on lots of time on the road:

Travelling is only and incentive for those who don't have to. 

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