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Be the Leader
you wish
you had

1:1 Coaching & Sparring
for Executives and
Managing Directors

If you are in a leadership position or strive to be in one, this is for you.

"How do you help the people you work with?"

Leading a business, a team, a division or an entire corporation can be a solitary task.

Sometimes there are matters that you simply can't discuss with the people around you. Either because they must not know. Or because their circumstances are very different and they will simply not be able to help.

People in your organization may be your friends. But at the same time, you are their boss. And your friends want to talk about things other than business when you meet them. Or they are in very different positions and can't really give you perspective.

People appreciate two things when sparring with me:

1) They can discuss their ideas and challenges on eye-level

2) However complex the decision at hand, I bring structure to vast amounts of information and make it actionable


I don't apply simple coaching frameworks.

After 15 years in the family business, 5 years of big4 consulting for global corporations, building my own start-up from scratch, multiple leadership positions throughout my career and a successful career as a coach that produced high performing poker players, I can offer three things that very few others can: broad perspective, a clear business focus and a track record of helping people to achieve excellence.

For all topics related to business strategy, organizational design, how to drive innovation, how to be an extraordinary leader, structuring complex business decisions and which steps to take next in your career, I can not only provide an outside view - I can give you the input you need.


Together, we work on setting the right objectives and derive the roadmap for how to achieve your ambition.

I am your sparring partner for challenging ideas, developing concepts, preparing difficult conversations such as negotiations and as asking the question of "Why are things not moving faster".

Let's discuss your objectives to see if I can assist you in accomplishing your vision.

"With what, specifically,
can you help me?"

1 | Business Strategy

After I’ve founded my Start-Up, “Wilson & Oskar”, the business was effectively obliterated (read: made 100% obsolete) three times by the turmoil that the Covid pandemic caused. Despite this, I’ve made a deliberate choice not to seek funding. And I have kept the business alive, never had to defer any invoice and always made payroll. We’re now on a steep growth trajectory. This success is grounded in the deep business understanding that I’ve gathered in 20 years in my family’s business, followed by 5 years of working in two leading global consultancies. I’m comfortable in a broad range of strategic matters ranging from which markets to expand into, which channels to leverage for market access, organizational transformation and enterprise architecture to culture and how to acquire top talent.

2 | Intentional Innovation

At Wilson & Oskar, we have brought more than 50 products and services to market within the first 2.5 years of the existence of the organization. Many of those were quickly and purposefully withdrawn. Those that did work and are still working are now funding a team of roughly 10 people. We have no investors, so every product and service that we bring to market must translate into cashflow quickly. We can talk strategy, tactics, and systems for how to trigger innovation in your company or team and how to build products and services that really matter to customers.

3 | Building Teams & Organizations

Whether from scratch, or in corporate environments: I have built teams from scratch as well as changed organizational structures and cultures at scale. Being a leader begins in every 1:1 conversation you have with a team member and extends into strategic choices for setting up organizational structures, processes, principles and rules that bring your team's culture to life.

4 | Leadership Mindset & Methods

Throughout my career, I had the privilege to work with outstanding leaders and counsel dozens of executives and aspiring high performers. Two things these extraordinary people have in common are, that they think about the world from specific perspectives and that they approach what they want to accomplish with very specific methodologies to achieve it at a certain order of magnitude. The mindset of a leader is deeply connected with how that person will act and how it will steer an organization. And is not at all a crude set of “think-big-to-win-big” platitudes. We can talk about how to view, interpret and evaluate situations and facts at hand, and how to translate desired outcomes into actions that deliver results on the order of magnitude that you require. Both from a mindset-, as well as from a methodologies perspective. 

"How do you work 
in a 1:1 setup?"

We'll spend our time talking about your top goals, outlining a strategy, and arranging a tactical action plan.

I will send you a summary of notes from the meeting and the recording and any resources we create or discuss are yours to keep.

If you are unsure if we are a match, let's have a first (free) call to get to know each other and see if it makes sense to work together.

If you decide to not work together, I'll be happy to have made your acquaintance.

If you'd like to proceed after the call, we'll make a plan for how to accomplish your objectives.

"How do you approach business?"

Leading and building a company from scratch has taught me, above all, three things: Planning is important. Talk is cheap. Execution is everything. I am deeply empathetic to the fact, that business models, organizational charts and big plans for how to bring them to life look great on paper, but are of little use in the day-to-day operations.

My focus always lies on building the shortest bridge to successful execution. In other words: identifying specific opportunities, developing products and services that really matter to clients and devising the specific steps for bringing them to market with the available resources.

"You look young.
Why should I believe you can help me?"

If you have doubts, I fully understand.

I, too, believe in results more than appearances.

I'm extremely sceptical about the heaps of "coaches" out there.

In fact, I would never let any one of them through my door.

So I suggest that we have a first, free call and discuss your objectives.

I'll give you my perspective and how I will approach what you're aiming to accomplish.

And I'll leave it to you to make a decision after the call.

At the age of 35 I had more careers than most when they retire for two primary reasons:

1) I started (very) young

2) I'm always on


If you'd like to know more about my background, please have a look here.

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