About Me 

You will usually find me digging through detailed, compartmentalized topics by going hands-on and identifying what truly works. All with the aim of then abstracting from the obvious and determining the underlying, structural truths.
My absolute passion is to deduct broadly applicable concepts from my findings and mold them into principles and frameworks for life and business.

This love for exploring unchartered territory has led me to a diverse career:
I am the founder and CEO of Wilson & Oskar. Before this, I was Chief of  Staff at a Big4 Consultancy, spent half a decade as a Data Strategy Consultant in the fortune 500, and had a career as a professional Poker player and high-stakes coach. 

In academia, I am a guest lecturer at different universities and cover topics in Business Strategy, Leadership and Organizational Transformation.
I frequently supervise research projects to keep another ear on the ground.

With Gueth.com, I am building a source of knowledge and a community for leaders in business. A source of knowledge that helps them to make better decisions and communicate more effectively in order to advance their ambitions faster, both in their careers as well as in their businesses.


Founder & CEO
Wilson & Oskar 

In 2019, I founded Wilson and Oskar to shape the next generation of creative leaders that create positive change and move the world into the right direction.

To create an organization, in which energetic, ambitious people meet like-minded spirits and have the opportunity to grow at the pace that they aspire to.

Wilson & Oskar helps clients to become human-centric organizations with a strong business focus that achieve exceptional results and attract, excite, develop and retain remarkable people.


Chief of Staff
Leadership & Divisional Strategy

Being part of the divisional leadership of one of the most renowned global consultancies was not only an incredible opportunity to contribute to an organization at scale, it was also a humbling challenge being granted this position just a bit over 3 years after entering the consulting industry. 

And it came with its own challenges. Being used to the consultants life of defining the strategy for an organization and then moving on to the next project, I was now in a position of not only laying out the grand plan, but then also steering its implementation and being held responsible for the outcomes. And I enjoyed that - a lot! 

"Strategy is a commodity, execution is an art". I came to experience the meaning of this saying and realized, just how misunderstood strategy is. How the quality of a framework is not determined by its ingenuity, but by the balance it keeps between providing clear directions and giving people the largest possible degree of freedom to make tactical choices when bringing it to life.

Consulting Career
Digital Transformation Strategy 

Being a consultant at a global Big4 consultancy and helping enterprises in their digital transformation journey to becoming AI-driven businesses has taught me many things. And it significantly contributed to shaping my beliefs. 

Most importantly I found: With all the advancements in technology, business is still about people. 

I witnessed, that applying Artificial Intelligence at scale may shake entire industries, and redefining a value chain may require some jobs to be rethought. But my experience has shown, that the target operating models of the future need to be built around people, not processes. Communication is king and the ultimate success factor for shifting into a digital future is to take your people on board and give them the space to do what they are best at - augmented with new tools and possibilities.

And a final learning based on lots of time on the road:

Travelling is only and incentive for those who don't have to. 


Poker Career
Professional poker player & high-stakes coach

Studying math and learning to describe games of incomplete information, such as Poker, has had a tremendous influence on my life and my career. The application of stochastics, combinatorics, game theory and calculus combined with a ruthless optimization of mindset and priming oneself to remove all emotional aspects of decision making and reverting back exclusively to expected value, turned out to be the exact skills required to later on decompose the mechanics of complex organizations and business models. The rigorous training to trust in numbers, when intuitive decision-making is impossible due to multiple layers of counterintuitive ambiguity help in times of high market volatility.

Fun fact: Contrary to popular belief, psychology in Poker is vastly overrated. In fact, it plays no role at all.

Mountains & Oceans 
Marathon running, climbing & sailing

People keep saying "it's not a sprint, it's a marathon".  Clearly, most of them have never completed a 42km run, or any race for that matter. After a couple of finishes, one thing became extremely obvious to me: There is no way in which pacing yourself will get you any further when it comes to improving. Yes, you can turn your run into a walkathon. But if you want to achieve a result that you will be proud of, there is exactly one thing to do, both in races and in life:

Running very fast, for a very long time.

Running, mountain-climbing and sailing keep me grounded in reality. Extended runs for several hours, climbing up mountains for several days and facing a proper gale are all excellent reminders of where our current boundaries are. And that extending them is a lifelong journey.


Interested in my thoughts on Decision-Making,

Innovation and Communication?