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Putting Operations Management into Context

The Role of Strategy, Customers and how to decide what to do next.

Kühne Logistics University Hamburg

February 2023

A strong business focus and understanding of corporate value creation sets leaders apart

Key concepts of the lecture:

Understand Business Strategy and how it is interlinked with Operations Management

Connect customer value and Operations Management

Learn to make operational decisions in complex environments with an uncertain future

Operations Management vs Business Strategy.jpg
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